3 Ways Your Author Bookstore Saves Your Career
By Mary Caelsto
With many publishers closing down their online bookstores (A mistake I believe, and if they say they “can’t afford it”, then they need new IT people), a lot of independent authors are asking me why I am such a proponent of authors being able to sell their own books from their websites. Off the top of my head, I could think of half a dozen reasons or more, but let’s focus on the 3 biggest ways that having an author bookstore will help build (and possibly save) your career.
First, you are not dependent on anyone else’s platform. No, your author bookstore won’t replace Amazon, and would you really want all the stress and worry of building something that’s larger than Amazon? Any vendor who tells you their game is to “beat Amazon” is delusional at best. They’re like a boulder in the middle of your garden, since moving or destroying it would take more time and effort than most people want to give, then either ignoring it or working around it is the way to keeping your sanity. What an author bookstore will do is give you a fallback position. A vendor closes? Use your store link. Need a way to distribute a free book? Use your online store.
Secondly, your author bookstore builds your author brand. When you send a reader to Amazon.com or Kobo.com, you’re building their name in your mind—not yours. The reader will learn to get your books you need to go to their site. Instead, put all your vendor links on your own bookstore and send readers to your site, to get all the links. Not only will they have a choice on where they want to buy, but you’ll be sending them to your website—not someone else’s.
Finally, you can begin to bring some much needed sanity to promotions by knowing which ones were the most effective. Yes, there are other tracking tools, and ways to get an idea of what promotion is effective, but for the average author it’s so much easier to simply generate a coupon code for each guest blog, each advertisement, and see which ones rack up the sales!
I’d love to talk more about the ways a webstore can really help your author career and for a lot less time and financial outlay than you think.
About The Author:
Mary Caelsto has been published since her first book released in December 2002 (as Mary Winter). Since then she’s written more than fifty books and worked with many publishers. When she’s not writing romance or trying her hand at urban fantasy about magical chickens, she’s helping authors unscramble technology so they can stay writing. She’s been doing technical support for over a decade and founded Unscramblet Author Solutions in 2015 with one goal: to unscramble technology for authors to keep them sane. She runs My Author Home, a site offering free websites and support services for authors (with lots of promotional opportunities) and wants to see you succeed by leveraging technology to help you write and sell more books. Listen to her podcast Unscrambled Authors where she interviews authors and shares news and information to help you!
About The Book:
From Blog To Bookstore: The Ultimate Guide to Selling Direct to Readers From Your Website
Release Date: 2/18/17
Pre-order/Purchase link: http://unscramblet.com/shop/from-blog-to-bookstore-ebook/
Tired of relying on paid services to deliver your free book? Thinking there has to be a way to sell books to avoid costly vendor discounts and hassles with returns?
When you sell your books directly from your website, you take control of the distribution process. Sure, you won’t be able to eliminate outside vendors like Amazon, and you don’t want to! What you do want is an easy to set up, simple to maintain system for selling books direct to your readers and offering free downloads and gifts.
Your own webstore provides this. This book discusses the ins and outs of setting up your own webstore complete with step-by-step tutorials. Written by an author who has worked in IT for over a decade, you’ll find rock solid, real-world proven knowledge to start selling your books directly. Today!
Best of all, it’s cheaper than you think to set up your webstore, and with the information provided in this book, you can be up and running for just a few dollars and a bit of time. Why place yourself at the whims of vendors who don’t care about you and your book? Take control of your career by serving your readers directly from your website. You’ll earn more per book and have more marketing tools at your disposal.